Edgy, cruelty-free and super affordable European beauty brand, 3INA (pronounced MINA) opened their first store in February 2016 and hit South African shores late last year.

Why we love 3INA

They pride themselves on breaking traditional beauty conventions and create new products every few months to ensure their ranges are current.

Combining beauty and global street culture, they aim to give perfection the boot, and champion bare and bold beauty. “Bare because her goal isn’t to conceal. Bold because she plays with colour.”

With so many brands to choose from, it really takes something special to get us excited. Beauty addicts will appreciate the wide variety of colours in luxurious formulas that are ethically sourced, as well as paraben and cruelty-free.

We especially love the fun, artistic flair noted on the packaging of their new range, ART FREEDOM (pictured above).

Art Freedom

3INA teamed up with contemporary artist, Marie-Sophie Lockhart to help bring their new artistic vision to life. She stated about the partnership, “The ART FREEDOM collection is versatile with both natural, sophisticated shades and also bolder, fun colours so you can develop your look depending on what you want to express. I love that they (3INA) are contemporary, disrupting standard beauty codes and representing a real, authentic aesthetic.”

Lockhart was first championed by Drake and has since been commissioned by celebs like Beyoncé and Rihanna, and worked with the likes of Stella McCartney and Marc Jacobs! The artwork for the new range has been inspired by 80’s club culture. And timeless artistry. The bespoke packaging builds on the ART FREEDOM theme, using designs by Lockhart that depicts paint, collage and the make-up itself.

The perfect combination of art and edgy, for beauty that makes a statement.

Win with BSA

We’re giving one lucky beauty the chance to win a mini 3INA hamper containing a lovely lippie, mascara and nail polish. Complete the form below!

This competition has closed.


This competition is open to SA residents only and closes at 09:30am on 29 June 2017. You may enter as many times as you wish, if you would like to increase your chances of winning. The winners will be drawn from all the correct entrants and notified via email. This prize cannot be exchanged for cash.’s decision is final and no correspondence will be entered into. We will not share your information with any third parties. If winners do not respond to email notification within three days, another winner will be drawn. will supply all hampers to the delivery company in good order, but will not be held liable for the condition of hampers arriving at the winners’ chosen delivery address. Please allow six to eight weeks for delivery. If you have won a prize on in the last two months, you are ineligible to win this competition.

Read the full terms and conditions of this competition here

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