Hello. Yes, as we get older we age. Our lips can start shrinking and discolouring – this is unfortunately all part of the ageing process. But to slow the process down you can use a lip product. I recommend the Dermalogica Renewal Lip Complex which is for ageing lips. This product is normally used on ages starting from 28 years old. I have been using this particular lip balm and I have found that my lips are looking a lot smoother and the colour of my lips look a lot darker in pink. Let me know how is goes.