V05

VO5 began as a conditioning hairdressing created by a chemist and a hairdresser Alberto in Culver City, CA. It was originally used to off-set the harsh conditions of Hollywood sound stages, and when purchase by Leonard Lavin in 1955, the company moved to Chicago and expanded to a full range of haircare.

VO5 Smoothly Does It Curl Defining Mousse

VO5 Smoothly Does It Curl Defining Mousse

Want stunning curly tresses that turn heads?
VO5 Extreme Style RoughItUp Putty

VO5 Extreme Style RoughItUp Putty

Extreme Style RoughItUp Putty
VO5 Shine and Hold Illuminating Hairspray

VO5 Shine and Hold Illuminating Hairspray

Create a brilliant burst of sparkling shine with extra firm hold.

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