Azzaro learns to rock

Wednesday, 5 October 2011

Yesterday I attended the launch of Azzaro’s new fragrance, Decibel.

decible print ad
Yip, that’s Julian Casablancas from The Strokes getting, er, stroked…

The brand’s generally known to be quite conservative and staid, but it looks like they’re set to sex things up, both with rock n’ rebellion-inspired Decibel, and more exciting launches set for later on this year.

Take a look the interesting mic-shaped bottle, designed to bring out your inner rock god:

azzaro decibel
I can just see guys singing into it as they spritz it on in front of the mirror.

The scent’s notes include green mandarin, licorice, violet, incense (but of course), vetiver and vanilla.

azzaro decibel
Azzaro’s ‘notes’ on a plate. That black stuff sitting in front of the violets is a big bowl of licorice wheels (which I ate most of)…

It was very well recieved amongst us beauty editors and many felt it was light and fresh-smelling enough for both men and women to wear. A nice departure from many male scents that are either too soapy and vris or buried under a hunk of spicy wood. 

clarins girls
The leather-clad Azzaro girls rock out with Julian.

If you want to give it a sniff, you’ll have to wait a bit as it only hits the shelves in October. 

Written by

Leigh van den Berg is a freelance beauty writer and avid blogger ( She's addicted to all things glossy and glam and currently has eight MAC lipglosses rolling around in her handbag.

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  1. Rochelle Stewart

    Taking rock to the next level

    7 years ago •

  1. Matthys

    I guess then we all just have to wait until October before we can get our hands on this latest from Azzaro. I’m familiar with Azzaro Chrome, and if it’s anything to go by, I will gladly give Decibel a try.

    7 years ago •

  1. MeGS

    I love this! My man smells amazing :)

    7 years ago •

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