Introducing the true signature fragrance from Karl Lagerfeld

Thursday, 13 March 2014

“I love perfume. I have worked with fragrances in the past and I’m thrilled to be launching new ones again today. I love women’s fragrances and I love men’s fragrances. They make life more beautiful. Perfume is like fashion for the nose…” Karl Lagerfeld.

Karl Lagerfeld is a master of everything he touches. The photographer, designer and creative director for Chanel, Fendi and his own label is sure to turn everything he has input in, into something exceptional. From clothes to fragrances, Lagerfeld will always epitomise style and contemporary innovation.

Introducing Karl Lagerfeld EDP for her and EDT for him.

For HER:
An elegant green floral accord with top notes of lime and peach leading into heart notes of rose, magnolia and frangipani where the base leaves you with deeper notes of musk and amber wood.

Karl Lagerfeld debut perfumeFor HIM:
An aromatic fougere with top notes of mandarin and lavender oil. Middle notes of apple and violet leaf, ending off with base notes of sandalwood and ambery accord.

Karl Lagerfeld debut perfumeTwo of his favourite models embody his new creation in a story of desire, attraction and sensuality. Karl not only came up with the creation of the new scent, he shot the campaign himself too.

An entire language was even created for the launch of Karl’s new fragrances. Inspired by emoticons, the language describes the world of the Lagerfeld brand.

On counter from 14 March 2014.

85ml EDP, R995
45ml EDP, R695
25ml EDP, R495

100ml EDT, R895
50ml EDT, R695

Other articles you may be interested in:
Fragrance and colour: what’s the connection?
Jimmy Choo Exotic advertorial
Maximise your scent
The best male faces on ad campaigns
Dunhill Custom advertorial

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  1. MEL1SSA

    The bottle design looks so fancy!

    5 years ago •

  1. Ruweida

    Sounds amazing, can’t wait to try it. Love the graphics :)

    5 years ago •

  1. NaturalDiva

    Never wold you think that lime and amber would be used in the same fragrance but it works! It opens with this zesty, citrus burst and mellows into a warm musky cosy scent. At first I was so confused by the transformation of the scent but I LOVE IT!!! It lasts the entire day and it is not over powering as to attack your colleague’s nostrils before you even enter the room. Totally worth every penny.

    5 years ago •

  1. Cornelli

    What a stunning way to describe the fragrance! I already love it!

    5 years ago •

  1. Nancy Katy

    This fragrance sounds divine. I can’t wait to try it out. I love the notes of frangipani and magnolia.

    5 years ago •

  1. Kariwo

    Oh, this sounds exciting! I can’t wait to give it a sniff.

    5 years ago •

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