Is Madonna releasing her first fragrance?

Wednesday, 5 October 2011

It seems that celebs not only set the trends but they follow them too. And there are rumours doing the rounds that the original Material Girl, Madonna, is set to follow other celeb entrepreneurs and release her first fragrance.

madonna fragrance
Rumour has it that Madonna is consulting with Coty to launch a fragrance

If Beyoncé, Jennifer, Britney, Gaga, Taylor, Selena and Katy can do it, then Madonna can, too. With all the aforementioned pop divas having entered (or in the process of entering) the celebrity fragrance world, Madonna is about to crash the party. WWD reports that the Material Girl is in talks with perfume company Coty to launch her very first fragrance. It’s about time, Madge! Where you been when it comes to celeb scents?

WWD says that the superstar is in ‘serious’ discussions about partnering with Coty, which also teamed up with Lady Gaga, Beyoncé and J. Lo for their auras. What’s more, there  are rumors that the scent will be called ‘Truth or Dare’, which is one of her signature phrases.

While Madonna has never before released a perfume, she has dipped her well-manicured hands into the beauty and cosmetics industry. She launched a beauty arm of her Material Girl brand this summer, which offers teen-friendly fare like nail polish, lip gloss, body splashes and lotions. Material Girl is co-designed by Madge’s teen daughter Lourdes, is sold at Macy’s and is marketed for teen girls who could be Lourdes’ schoolmates and peers.

madonna and lourdes
Madonna and Lourdes

Given that this is Madonna’s first official foray into scent-making, this perfume would likely cater to a more mature audience. Can you even begin to guess what top notes Madonna will want to incorporate into her own perfume?

No, we don’t think we can – but we here at are definitely curious! If her fragrance is as confident, seductive and enticing as her music, then we have no doubt that it will be flying off the shelves.

This article originally appeared in Pop Crush

Written by

Klara Loots is a freelance writer for various online companies and magazines and also indulges in the occasional vent on her own blog. She is passionate about all the things that make our world go round; from parenting, relationships, politics, consciousness, money and gifts, to make-up and art, she tells it like it is "write now".?

Want to write a comment? Sign in here sign up now
Tell your friends
  1. Zu

    If that perfume will make me look young like her by the time i reach 50, i would create a pantry now just for that perfume lol ??

    7 years ago •

BeautySouthAfrica - your pre-shop stop for all things beauty is South Africa’s most comprehensive online beauty magazine and your pre-shop stop for product information and reviews. From the latest international make-up trends to the hottest new products on the market, we offer insights into the glamorous world of beauty. Join like-minded beauty fanatics in our loyalty program and earn points, trial beauty products and share your experiences.

Become a beauty addict!

Get great deals and climb the ladder to a Gold Star!


Sign In