Jimmy Choo’s new perfume

Wednesday, 5 October 2011

Luxury label Jimmy Choo has just launched its own fragrance of the same name with an ad campaign that stars the company co-founder, Tamara Mellon.

Jimmy Choo Fragrance
Tamara embraces her inner goddess in the name of Jimmy…

‘We wanted to create something that was an object of desire, that you would be proud to have on show’, says Ms. Mellon. Apparently the bottle was inspired by the Murano-glass chandeliers that graced some of the first Jimmy Choo stores. ?

How gorgeous is the bottle?

As for the scent, it’s a fruity chypre with green top notes, exotic tiger orchid, sweet toffee and Indonesian patchouli. ‘I love the smell of green fresh notes’, says Mellon. She also likes ‘things that are sensual’, which is why she added a touch of patchouli.

At a very reasonalbe R425 for a 40ml bottle of eau de toilette, we’re thrilled that we can now say we ‘wear Jimmy every day’ – without maxing out our credit cards…

Jimmy Choo eau de toilette and eau de parfum are available at selected Edgars stores. To locate your closest stockist, call (021) 514 4420?. 

Written by

Leigh van den Berg is a freelance beauty writer and avid blogger (LipGlossIsMyLife.com). She's addicted to all things glossy and glam and currently has eight MAC lipglosses rolling around in her handbag.

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  1. Pseudo_kate

    The bottle looks so cute, so keen to give it a sniff the next time I hit a mall.

    6 years ago •

  1. Cat

    I can only dream of having one of these, love the brand

    7 years ago •

  1. Rochelle Stewart

    I found this fragrance to be on the sweet side.

    7 years ago •

  1. Humphreys

    This fragrance just makes you smell and feel sexy! Avid user!!

    7 years ago •

  1. Zu

    I only think of shoes when it comes to jimmy choo..

    7 years ago •

  1. natashaler

    I’ve actually won a bottle of Jimmy Choo on beautysouthafrica.com. Appreciated the gift! Thank you! I’m not one for too sweet fragrances and this one is very sweet, too sweet for my liking. Hubby also commented that it was a bit overwhelming. Got a few compliments, but I definitely recommend that you try/test this before buying.

    7 years ago •

  1. Mpbutterfly

    Anything Choo in my wardrobe is fine by me!!

    7 years ago •

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