Katy Perry fragrance launch

Wednesday, 5 October 2011

The other day, I was invited to attend the launch of Katy Perry’s new perfume, Purr.

katy perry perfume ad

Here kitty, kitty…

It was held at Salt Deli & Vodka Bar in Bantry Bay and guests were treated to cute purple cocktails the same colour as Katy’s perfume bottle.

purple cocktails


After a quick talk on why Katy called her perfume Purr (as it turns out she’s mad about cats), the room suddenly filled up with an array of dancing catsuit-clad felines.

dancing catsuit girls

Purrrfectly pretty cat women…

They spritzed us with the perfume, a sweet-smelling fruity floral, and showed off the cutesy bottle.

katy perry purr

Katy Perry’s Purr. Like the bottle?

The packaging kinda split us beauty eds down the middle as some thought it was ridiculously cute and Thomas Szabo-like, while others reckoned it was a bit too young looking. Still, the world’s full of young people who all want to wear prettily packaged perfume.

As the fragrance only launches in October, we’re not going to let all the kitties out the bag just yet; for more information, you’re going to have to watch this space closer to the time…

Big Katy Perry fan? Click here to learn how to copy her crackle-effect nail polish and here to check out her gorgeous ad campaign for ghd.


Written by

Leigh van den Berg is a freelance beauty writer and avid blogger (LipGlossIsMyLife.com). She's addicted to all things glossy and glam and currently has eight MAC lipglosses rolling around in her handbag.

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  1. Rochelle Stewart

    I love the bottle! Not so much sophisticated but at least playful!

    7 years ago •

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