New scents-piration from Yardley

Thursday, 18 May 2017

Established in 1770, Yardley London is one of the longest-standing beauty and personal care brands in the world, with a rich history of quality products and household favourites.

Staying true to their roots, Yardley is launching a new fragrance from their Gorgeous portfolio, entitled Gorgeous in Love. The Gorgeous range is sophisticated and fresh and Gorgeous in Love stays true to the original scent, with a modern twist. The delicate floral heart is enriched with blended hints of white rose and patchouli, with a touch of white musk to create a sexy scent with lasting allure.

I love that it’s perfectly priced at R339,95 for a 50ml Eau de Parfum. The new Gorgeous in Love range includes a body spray and body lotion, so you can enjoy the delicious scent all day and savour the fragrance.

When all fails, a great smelling spray goes a long way. You can cart it around in your bag and you often spritz it on more generously than your prized perfume, leaving your clothing and spaces smelling feminine and fresh. Enter Yardley London and their new selection of aerosol BOND ST sprays for Him and Her.

The BOND ST brand pillar is inspired by Yardley London’s 1910 prestigious flagship store on Bond Street in London. This famous London street is revered throughout the world for its exclusive and elegant designer fashion houses and luxury goods stores. It’s a playground for society’s wealthiest, most sophisticated and influential people.

The brand launched its first fragrance in September 2015 and the current fragrance range of four variants has gained considerable traction in the market with its quality packaging and signature scents.

Choose from seductive oriental-woody scents, to spicy and floral notes. I especially love the Bond ST Eau De Parfum Pour Femme. It’s a modern, floral fragrance with a delicate fruity twist and notes of jasmine, patchouli, and vanilla.


Written by

Tatum is an all-round digital being with a penchant for lipstick and a slight shopping addiction. After completing her Honours in Communications and Media she was thrust into the world of publishing and has since worked for some of the biggest magazines in South Africa. As a writer, editor and social media consultant, she’s all about spreading body positivity and a revised attitude towards beauty.

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    Rose scents are among my favourite. I really need to give this a try.

    2 years ago •

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