To create this exciting new scent Beyoncé partnered with Loc Dong, a perfumer at IFF, to design a melodic mélange of accords that leave a lasting impression. Beyoncé continued the theme of incorporating her favorite flower, the orchid, into her newest fragrance and did so in a special way. The Golden apricot helps create a bold statement that is also playful.
RISE is a rich and intoxicating luminous floral with beautiful top notes of Italian bergamot, golden apricot and iced basil sorbet; Luscious middle notes of gold symphony orchid, freesia blossom and natural jasmine sambac and sensual bottom notes that include autumn woods accord, cashmere musk and Vetiver Extract.
The gold juice is encased in a tall, elegant glass bottle that emulates the trajectory of Beyoncé’s ability, and will, to rise above it all.
“The spirit of RISE encourages women to be all that we are,” said Beyoncé.