Bobbi Brown Smokey Eye Mascara

Get thicker, fuller, bolder lashes in a single super-saturated stroke. The secret? This kohl-pigmented mascara delivers high drama thanks to its ability to build volume lash by lash. A thicker brush base evenly combs through eyelashes from roots to ends, while a tapered tip grabs those small, hard-to-reach lashes. The result is dramatically dark, stretched-out lashes in an instant – the perfect complement to a smokey eye look.


Price: R350
Availability: Bobbi Brown counters nationwide.

What we say:
When it comes to mascara, I am particularly loyal to Clinique and I have been using their High Impact Mascara for the last five years. While I do occasionally use some other brands, I seldom go a week without switching back to my trusted mascara.

I have always heard really great things about the Bobbi Brown mascaras, yet for some reason I have never purchased one. I now know what I have been missing out on!

I curl my lashes before applying mascara, so I need a mascara that will hold the curl throughout the day without making my lashes feel heavy. The Bobbi Brown Smokey Eye Mascara has really impressed me and it ticks all the boxes for the perfect mascara.

I find that the natural bristle brush gently separates my lashes without clumping and creates the most gorgeous finish. The mascara creates beautiful volume and to my surprise it holds the volume throughout the day.

While the mascara is a little bit pricey, it is definitely worth the splurge and I would recommend it to anyone!
– Emily, BSA Social Media & Community Manager


7 Responses

  1. I received a travel-sized version of this as a “gift-with-purchase” and I’m so glad I did. The wand is a great size and shape to reach every single lash from inner to outer edge of the lashes. One layer gives a pretty and more natural lengthened look, but if you apply a second or third layer, you’ve got stunning volumised, curled, black lashes that will last all day and hold the curl, with zero clumping. I have no issue with this product smudging under my eyes (which most other mascaras do). I am definitely going to buy the full-sized tube before my travel-sized one runs out.

  2. I recently tried this and it has proven to be an amazing. It give my eyelashes great volume with minimum effort. It is long lasting, water proof and free of any animal testing. It has really made my whole life easier. Your lashes are instantly longer within seconds. It really is an amazing, 5 star product. I advise everyone to purchase it. Bobbi Brown has never disappointed.

  3. This is probably one of the best mascaras I have ever used. I have long lashes and it just compliments my eyes, creating a thick, voluminous look. I don’t even need falsies for my look. If you ladies want a dramatic look, go for the Smokey Eye Mascara, which goes well with the creamy eyeshadow stick!

  4. I bought this mascara for my wedding and I haven’t regretted it since. It is by far the best mascara I have ever used. It doesn’t smudge or run and it makes my lashes look so gorgeous! If there is anything to complain about, it is the pricey price-tag.

  5. Just when I thought I found my holy grail in mascara, Bobbi Brown’s Smokey Eye Mascara in Black takes me by surprise. I LOVE this mascara! Every little thing about it!

    From its broad applicator brush that coats every lash perfectly, to the smooth, clump-free formula. This mascara lengthens, curls and adds just the right amount of volume to your eyelashes in just one sweep.

    What I love about this mascara is that it makes your eyelashes look healthy. It thickens your lashes and really makes your eyes pop. Also, you don’t need to use a lot of it to get that full effect. Just one coat and you’re good to go. The best part is that this effect literally lasts the whole day. No fading, no smudging and no flaking.

    Everybody NEEDS to try this mascara out. It possesses all the quality’s a great mascara should have.

  6. In my opinion, there are less expensive products available that do the same, if not better, job!

  7. I’m so glad to see this review as I am a total convert when it comes to this mascarra. It is the best mascarra I have ever used!

    Reasons being:
    1) It doesn’t smudge once dry (this is a huge plus for me as all other mascarras seem to smudge on me during the day)
    2) It is non-water proof so it removes easily at night without rubbing (I use the Bioderma Micellar Water and it works like a dream)
    3) It’s blackest of blacks and really makes the eyes pop
    4) You can layer and layer and layer to achieve a look suitable for any occasion. It volumises so well as to look like you’re wearing false lashes.
    5) The brush is thick and applies the product easily.

    I could probably think of another 10 reasons…

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