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maybelline eyestudio_color-tattoo

Maybelline EyeStudio Color Tattoo 24HR Cream Gel Shadow

23 Reviews

Availability: selected department stores and pharmacies

Dare to wear 24HR shadow with ink technology that creates 24HR wear shadow for their most intense, long-lasting colour saturation. The cream formula glides on without creasing and keeps colour vibrant. Ophthalmologist-tested and safe for sensitive eyes and contact lens wearers.

What we say:
‘When the new Maybelline Color Tattoo Cream Gel Shadow landed on my desk a few weeks ago, the 24-hour claim intrigued me. I love a good challenge. That was until I realised I had to test the Endless Purple shade… for 24 hours! So, there I found myself one Saturday morning, 9am, walking through P’nP, rocking purple eye shadow. Luckily I only received one confused look from a security guard. I think everyone else just assumed I hadn’t washed my make-up off from the night before.

‘When after 12 hours the eye shadow still appeared 80% as fresh as when I’d applied it that morning, I was impressed. Sure some of it had dissolved into my skin, but I had just been wearing it for 12 HOURS. By 9pm I was so bored of only wearing one colour that I blended it with the Timeless Black cream shadow. Maybelline’s Color Tattoo 24HR Cream Gel Shadow has a striking colour upon first application, but it also blends really well into a smoky eye. If you’re going to be blending it though, it’s best done when still “fresh” as the colour tends to “set” in anticipation of those 24 hours pretty soon after application. Also, make sure you’ve got a pretty good eye make-up remover handy. Wipes will remove some of the cream shadow, but not all of it.’
– Megan

Watch this great video on how to get Dramatic Eyes.

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Permanent Taupe

Janneke Gerber

These eye shadows are not the most inexpensive eye shadows I have ever purchased. It is around R95 per pot. I picked up Permanent Taupe, a beautiful taupe shade, and was really excited to try it after reading amazing things about it. I don’t know if this particular shade was just a dud but it was terrible to use. The product felt quite hard to touch and once I had it on my finger, it was practically impossible to get it off of my finger and onto my eyelid, leaving me with a very patchy difficult-to-blend eyeshadow look. To make matters worse, this was not a “tattoo” at all, this one faded within an hour. So all the work that had to go into getting the shadow onto my lids and then blending it out was all for nothing.

From my experience I would not recommend these and I never plan to try them again. The other shades might be better, I just don’t care to find out.

EyeStudio Color Tattoo 24HR Cream Gel Shadow

Priya Nunkumar

This eyeshadow is NOT for the faint hearted! These eyeshadows are vibrant, bold and perfect for someone who is daring enough! I have it in a beautiful royal purple shade. I’m not completely brave enough to use this as a full eyeshadow, so instead… I apply it as a purple eyeliner. This eyeshadow has a really rich texture which is creamy and once it’s applied… IT STAYS! I would really recommend this if you would like a neon coloured eyeliner.

Great product for defined eyes

Rox Starr

I love creating very striking and defined eye designs and this product is great for that. My eyes are quite hooded so eyeshadow tends to rub off quite easily but this product really helped with that problem.



From the reviews this looks like a good buy. I haven’t really tried Maybelline make up before so this is a good place to start. Loved the texture as opposed to traditional pressed powders that I normally use. I found it did actually crease a little and the color was very “WOW” and in your face.

if only..


The texture was nice, as a cream it def stays on and is good as a base. I was just a little disappointed that it creases a bit and disappointed at its colour range. The only 4 or 5 colours were not my favourite…but loved the blue and purple. Would recommend it to people who use a lot of one of these colours in daily basis but for me..too much to use and expensive.

Color Tattoo


The texture of this product is great and the colour pigments are bold and great. The only problem I have is that it tends to crease but it’s good as a base.

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