Maybelline EyeStudio Color Tattoo 24HR Cream Gel Shadow
Availability: selected department stores and pharmacies
Dare to wear 24HR shadow with ink technology that creates 24HR wear shadow for their most intense, long-lasting colour saturation. The cream formula glides on without creasing and keeps colour vibrant. Ophthalmologist-tested and safe for sensitive eyes and contact lens wearers.
What we say:
‘When the new Maybelline Color Tattoo Cream Gel Shadow landed on my desk a few weeks ago, the 24-hour claim intrigued me. I love a good challenge. That was until I realised I had to test the Endless Purple shade… for 24 hours! So, there I found myself one Saturday morning, 9am, walking through P’nP, rocking purple eye shadow. Luckily I only received one confused look from a security guard. I think everyone else just assumed I hadn’t washed my make-up off from the night before.
‘When after 12 hours the eye shadow still appeared 80% as fresh as when I’d applied it that morning, I was impressed. Sure some of it had dissolved into my skin, but I had just been wearing it for 12 HOURS. By 9pm I was so bored of only wearing one colour that I blended it with the Timeless Black cream shadow. Maybelline’s Color Tattoo 24HR Cream Gel Shadow has a striking colour upon first application, but it also blends really well into a smoky eye. If you’re going to be blending it though, it’s best done when still “fresh” as the colour tends to “set” in anticipation of those 24 hours pretty soon after application. Also, make sure you’ve got a pretty good eye make-up remover handy. Wipes will remove some of the cream shadow, but not all of it.’
Watch this great video on how to get Dramatic Eyes.