Search for a brand or product


Gucci Bloom

4 Reviews

Debuting the first fragrance developed wholly under designer, Alessandro Michele’s creative vision: a scent designed to celebrate the authenticity, vitality, and diversity of women. Blended by master perfumer Alberto Morillas under the direction of the House’s Creative Director, Gucci Bloom is created to unfold like its name, capturing the rich scent of a thriving garden filled with an abundance of flowers.

Tuberose and jasmine combine with Rangoon Creeper – a unique flower discovered in South India and used for the first time in a fragrance – to create a rich fragrance that transports the wearer to an imaginary garden.

The scent is presented in a lacquered bottle, reminiscent of porcelain, in a vintage powder pink shade with a Gucci label appliqué.

Encapsulating the very meaning of GUCCI BLOOM, the campaign’s idea is revealed through the contemporary women of Gucci: actress Dakota Johnson, actress and model Hari Nef and artist Petra Collins.

Spring fragrance alert!

We say: I absolutely love this fragrance. While Gucci Bloom is certainly the perfect spring scent, who wouldn’t want a deliciously feminine fragrance that’s just the right amount of floral and intense, all year round? I was hooked from the first whiff. – Tatum Whiting

RS Price:

30ml – R975

50ml  –  R1335

75ml  – R1710

Available at all leading retailers from 25 September 2017.


Want to write a review? Sign in here sign up now



Diana Van Den Berg

This is an awsome awsome smelling long lasting blooming fragrance!!

I love this perfume

Salma Bhomat

I have an obsession with perfumes, I love floral and fresh scents and Gucci Bloom definitely is exactly that. The scent is so dreamy it is definitely one of my favorites.


Tatum Taylor

AWESOME !! honestly such an amazing product

I’m converted

Sandra Phoma

I am a HUGE Gucci Guilty fan. I had vowed to use it forever. I had even neglected the launch of Gucci Bloom. I am so disappointed in myself for not exploring the brand. I love this scent, it just smells like my favourite summer holiday. I will definitely wear this until the winter comes.

BeautySouthAfrica - your pre-shop stop for all things beauty is South Africa’s most comprehensive online beauty magazine and your pre-shop stop for product information and reviews. From the latest international make-up trends to the hottest new products on the market, we offer insights into the glamorous world of beauty. Join like-minded beauty fanatics in our loyalty program and earn points, trial beauty products and share your experiences.

Become a beauty addict!

Get great deals and climb the ladder to a Gold Star!


Sign In