Lancôme, the undisputed mascara expert (which I agree with) is reinventing glamour by bringing together two icons: Betty Boop and Daria Werbowy. Betty Boop’s mischievous eyes and innate sensuality are combined with the contemporary spirit and confident femininity of Daria Werbowy. Yesterday’s vintage glamour meets the glamour of today. Inspired by the hallmark codes of 30’s movies, Lancôme crafts a new, contemporary glamour: deep, intense and mysterious eyes, femininity that cannot go unnoticed and which quite simply demands the utmost attention.
What we say:
‘I am a mascara freak, and especially a Lancôme mascara freak (the only mascara I wear). So when Lancôme Star arrived on my desk I was in my element. The packaging too, is really special. In a sparkly tube with a newly designed brush that coats every lash, even reaching the smallest, I was very impressed. The new formula allowed me to create glamorous volume and voluptuous curl. Each lash was defined and separated.
‘Although I didn’t look like Daria Werbowy (what a pity) after applying this mascara, I surely had big, bold eyes – another star in my eyes.’
Lancome sent us this cute video introducing their campaign’s two big stars, Daria Werbowy and Betty Boob!