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Woolworths Wink About It Liquid Liner

25 Reviews

Availability: Selected Woolworths stores.

This new easy-to-apply liquid liner from Woolies helps define eyes and give them the desirable “pop.” The fine brush helps you line with precision, and for all us animal-lovers out there, the product has also been approved by Beauty Without Cruelty.

What we say:
The higher the price, the better the product? Don’t be fooled – this affordable liner delivers the kind of results you’d expect from a top-end, luxury brand. I’m very particular about brushes, and this one didn’t disappoint. It’s thin and precise, and allowed me to draw a neat line across my top eyelid – my colleague even commented on how perfect my liner looked!

I love that it lasted all day, plus it had an almost wet-look once it dried (perfect when channelling the rock-chic look!). I tried the liner in Ultra Black, but it’s so affordable that I might just stock up on other shades too.
– Anien

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Woolworths Wink About It Liquid Liner

Leandra Bothma

A little while ago I decided to shop with the Woollies online beauty sale, and then I received a lovely gift from Woollies, and this eyeliner was one of the products in my free gift goodie bag.
I like that this liner has a nice long applicator and that the brush is lean. It makes application so much easier.
The formula is not too overly wet and it dries quite quickly on my eyelids.
I have the colour ‘Charcoal’ and it is a lovely colour. It just have enough shimmer to give my eye shadow that extra kick of colour!
This is definitely one product I am going to finish until it’s empty and repurchase again!

easy application, great outcome

Salmaa Moosa

this is also one of those liners that are well worth the price, its an easy application with fantastic colours, dries very quick to the eye, finishing the look off.

Beware – liquid liner users will get addicted!


My everyday look is some concealer, blusher, mascara and WOOLWORTHS LIDQUID LINER. I can honestly not the remember the last day that I went without it.

There are a few reasons why this liquid liner is so great. The lid is very easy to hold (having a steady grip is essential when applying liquid liner!). The brush has a fine point and is exactly hard enough to make applying easy. I have also found that unlike other liquid liner tips, this one keeps its shape and never go fuzzy or soft even after a few weeks of use. I use the black but there are a few other colours. What I love about the product is it’s just watery enough that you can easily dip the applicator and apply and after a minute or two for drying it doesn’t move until you remove it with make-up remover at the end of the day.

For those who are new to liquid liner and not yet sure if it’s for them – this is the one to try. It is affordable enough that you can give it a try without breaking the bank and it really is an easy one to use. A trick for beginners is to have a cotton bud dipped in make-up remover ready for any mishaps.

Easy to use!


This is an easy to use liquid eyeliner – no hassle and simple application!

liquid liner

Sashnee Rambaly

This eyeliner really makes my eyes pop… It is super easy to apply. I bought the black and midnight blue colors and they look so amazing. I love the fine brush which makes applying those thin lines so easy and it comes out so perfect. This 65 ml liquid liner is well worth the price.

Woolworths Liquid Eyeliner


This is a winner!! An amazing price tag and Woolworths quality! Lasts all day, doesn’t smudge and looks amazing…..

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