I have probably tried all the hair color brands out there and a lot of the time I have been very disappointed. But with Schwarzkopf Palette Deluxe Intensive Oil Care Colour, I was blown away. Usually hair dye has an awful smell, but this was amazing it actually smelt lovely. The colour lasted for over a month. The oil care really made my hair feel softer than when I started. I know some dyes can dry your hair out, but this was amazing. I have recommended it to all my friends and will only buy it from now on. I also really loved the packaging as it was different and the the price is perfect just right.