From all the lipsticks I’ve tried, this one is one of the creamiest and most pigmented one I’ve tried.The application is smooth as it glides beautifully over lips. Throughout the day it doesn’t bleed around your lips and smudge and it lasts quite a long time even after you’ve eaten, the colour is still there. I have the colour “craving coral” and it is absolutely stunning. It’s a gorgeous bold colour which I prefer over the classic red. The packaging of the product is quite good compared to other lipsticks. Rotating the lipstick out is easy and casing clips in securely so you know your lipstick will never get ruined if the casing were to come loose.