I love this product! I’ve gone through my first bottle of it and plan on going through a second! I’ve been looking for a great sulfate-free shampoo and I think I’ve found it. When washing my hair, I focus on applying the shampoo just on my scalp, letting it run through the ends as i wash it out. It feels like it leaves your hair dry while it’s still wet, but once your hair dries, it’s nice and soft. There is a great smell too!