I bleach, colour and straighten my hair on a regular basis, so it’s pretty clear my hair is quite damaged. This product has worked wonders on my hair making it shiny and soft, also helping with serious damage control. When I used the oil there was no frizz or dry ends in sight and after using it for a while my hair had become much healthier and more manageable. It’s a bit pricey but goes a long way, u only need to use a few drops even on long or thick hair.