This is by far the best box hair colour I have ever used. It smells great, easy to apply, doesn’t damage my hair, leaves it super glossy and soft afterwards and the colour doesn’t fade as quickly as other box dyes. I absolutely love the conditioner that comes with it, I want to buy a gallon of it! I usually get the colour in Liquorish, and it has a great natural colour that compliments the skin tone. I’d recommend it to anyone!