The first thing I noticed when I opened the lip balm was that it smelled like Chocolate Nesquik that I LOVE! There is a very faint gloss (being a balm), and it tastes amazing.. Try not to eat it instead of using it on your lips :-) It’s (obviously) brown in colour (contains real dark chocolate!) but there is no colour change to your lips when you apply it. This is a great product and I would recommend it to anyone who wants to put REAL ingredients on their lips instead of a bunch of chemicals.