I am personally not a smoker but I thought if this toothpaste can get off nasty smoking stains it might make my teeth super white as well. I have had my teeth bleached by my dentist so they are super white but I am always trying to keep them that way without the painful process of going to have them bleached again! This toothpaste definitely does work! The taste is not amazing but if you getting the results, who cares that much!