I am a big fan of long wearing lipsticks, and this is a good one. It is a bit drying, but I have not found one that isn’t. The tube lasts a long time, so be sure that you like the color! It stays on well beyond the 12 hour claim. My only real criticisms are that 1. I wish they would include a moisture top coat the way many long wear lipsticks do, and 2. more color variety. It is definitely on my repeat purchase list.