Once I started using this lip balm, I did understand what the beauty gurus were raving on about. The shade Cherry Me has a red tint. The colour is pigmented enough to show on my pigmented lips and to brighten up the face a little bit when there is no other make-up. The packing is very practical with a long transparent printed cap. The fun, orange colour is very whimsical. The texture of the lip balm is very thin and feels very light on lips, I generally dislike the heavy oily feeling. The colour doesn’t bleed out of lips even if I apply multiple layers, and it is great to use over lip stains that are drying.