This is by far one of the most luxurious shampoos I have used – it has a thick, rich texture that feels ultra luxurious on my hair, and the scent is absolutely divine. It cleanses and foams beautifully, and leaves the hair soft and shiny. I’m not too sure as to whether it increased the density of my hair, but having said that, my hair was strong to begin with, so results wouldn’t have been drastic.