I don’t find this shampoo to be very effective, however, I know several people who thinks that it is. This product is supposed to leave your hair feeling fuller and stronger. It made my hair feel busy and out of control. I like the bottle’s colours, as it is eye-catching. I love the blue and pink combination. I absolutely LOVE the way these products smell; it reminds me of candy floss, however, it is not overpowering. This consistency is very creamy and is quite heavy, and it takes quite a lot of time to rinse it out completely. It did not work for me at all.