The bottle design is not attractive and it’s not eye catching. It’s colored in crisp white with a golden lock and key in the middle. I am not a Justin Bieber fan at ALL and I felt a little apprehensive testing it to be honest, but this is absolutely amazing. I have smelled his other perfumes and none of them compare. This is a great perfume and I could probably wear it if I was boy. This perfume is so underrated! It’s by far the best celebrity fragrance. It smells heavenly. Perfect for teens but great for all ages.