If you expected shiny luscious hair with this one, think again. I was left dissapointed at the similarity this shampoo had to the former cheaper brands I would purchase during financial low tides. There was no difference to the texture or look of my hair. No extra shine or frizz removal…my hair looked bland If I put it mildy. I do understand why it sells at the low price it does. The only positive is the amazing aroma left on your locks.