So far, so good. I’ve only dyed my hair 3 days ago so I’m not dealing with wash-out issues as yet. I was more shocked at the colour as my hair was white silver and the red was definitely not as bright as the box would have you believe. It definitely feels more of a deep burgundy red than a bright pillar box red as advertised. That being said, the colour was still great and I zhuzhed it up with the purple on top as well. My hair did definitely feel soft and healthy so at least the dye isn’t bad for the hair. I won’t say I’ve been converted from other red dyes I normally used BUT I do like the fact you can grab it at Clicks so it will be my go-to hairdye whenever I’m in a fix because this is the brightest red you’ll find in South African stores :)