A lady friend of mine told me that she has about 80 different lip glosses from high end to the very lowest but Rimmel’s Royal Gloss is the worst gloss she has ever used. According to her It tastes as if someone opened a packet of artificial sweetener and poured it on her lips. She also added that the flavor is repulsive and the smell is sickeningly sweet, and what appears as a nice cherry red in the tube is colorless when applied. I’m rating according to her experience with this product.