This product is somewhat effective although I have only been using it for just under a week. This product is meant to add a shine to your hair, while strengthening and reinforcing your hair for smoother, stronger hair. This product definitely added a natural shine to my hair, which I received lots of compliments on. I love the packaging. – it is meant to look like a precious gem of some sort, and it does. The packaging is very attractive and I love the apricot smell to it. I loved it – great product!