This is the first time I have used a cream eye shadow. I can’t imagine going back to regular powder eyeshadow! The shade was not too intense but you can build it by applying more, and I found that when I wanted to go darker, all I had to do was blend it with a bit of black. The hubby definitely noticed it! The creamy consistency makes it easy to apply and it really did last all day long. I love that with a cream eyeshadow, you don’t have to mop up under the eyes with concealer afterward. This is definitely a winner and I will absolutely be purchasing this again!