I was given the shade rich chocolate to review, thank you Beauty South Africa for the opportunity to review this product, really enjoyed doing so. I like the gold packaging, it is really pretty and gives it the appearance of a high end product even though it is such an affordable product. I am not too fond of the scent as it smells somewhat waxy but other than that, the formula is perfect for dry, chapped lips. I found that with one swipe, it was more like a nourishing lip balm without a hint of colour, even with trying to build the colour with five swipes, it still didn’t enhance the colour by much. This is by no means a highly, intensifying, pigmented lip balm but more like a hydrating lip balm with a sheer, subtle tint. It is a really lightweight formula and is not tacky which is perfect for those who are not into lipsticks that are highly pigmented or shiny lipglosses. The Max Factor Colour Intensifying Balm leaves your lips feeling nourished and hydrated with a beautiful, subtle pop of colour which is perfect for everyday use as it is not bold and in your face. I love to apply it with just one swipe at night to wake up to beautiful, hydrated lips in the morning.