There are so many things that I love about this hair dye. It contains no ammonia, it washes out after 28 washes so there is no commitment and it makes you hair super shiny! It is also not damaging. It is a little bit more expensive than some hair colors but when it comes to hair we are dealing with our “crowns” here and I would just spend that little bit more to know exactly what I’m getting. I wish I started using this hair dye from the very beginning but I’m glad that I had the opportunity to try it.