My hair has been coloured (home and salon) approximately 32 times in the past 2 years, and surprisingly, I still have hair on my head. And it’s soft and shiny, all thanks to this Dove treatment! It works better than more expensive treatments, even salon treatments. Love the price, and it lasts for about a month, with me treating my hair about 4 times a week. Smells great, doesn’t feel greasy, and it’s just fantastic. Number one product for me!