This 4 hour long wearing lip colour leaves a matte finish. It glides on easily with a rich velvety pigmentated colour. It comes in a really nice range of colours to choose from. The packaging is really cute and easy to use. I must say that for the price the color pay off is quite excellent. I’ve tried “think pink” and what you see is definitely what you get on your lips unlike other products where you gotta try a few just to get the right color with this lip color you can determine just by looking at it. I would highly recommend this product, although the formula can get a little dry feeling especially if you’re someone with very dry lips, so i would suggest applying a little lip balm before applying the wet n wild lip color and if you want a more glossy look a little lip gloss (no color)afterwards.