I bought a Yardley Longwear Lips Lipstick #08 which is a brick colour in my opinion. Darker colours usually outlast the rest when it comes to long wear as they stain the lips. Not in this case. The consistency is smooth yes and the colour blend great…but it has the staying power of a normal cream lipstick. I had to re-apply a few times every hour on the hour. Which is not a problem unless you are buying especially for the staying power like I did. I won’t be repurchasing this product as the name is pretty misleading.