This product is very effective. It is meant to add shine, moisturize and stain your lips, and make you more attractive to the opposite sex. I think that it is surprisingly very effective, as it did all of this. It is extremely long-lasting. The packaging is gorgeous. I love that it is small, sleek and the charm added is a very nice touch. It has a warm vanilla smell. It is very smooth and it absorbs into your lips very quickly.