This is probably the best primer I have used to date. My skin tends to look dull especially during cold weather and this product has been a lifesaver during the cold months.
It has a white, thick consistency that smells to me like old school Yardley. You only need to apply a pea sized amount of product to your face evenly and then you are all set to paint the canvas.
Some primers tend to leave my skin feeling sweaty after I applied foundation, but this primer does not do that.
I can see a visible difference on my face on the days that I use this primer. My skin looks vibrant and young and has that little youthful glow that I am always coveting.
I already wear longlasting foundation, so I can not really vouch for the longevity of it under a foundation.
What I can well say is that my skin looks properly finished and a little airbrushed when using this primer.
I have stopped using all my other primers and is focusing on this one more as it is just a joy to use!