I have never been a fan of liquid foundations as they are either too sheer in coverage, discolour during the day or settle into fine lines but let me tell you about this product! It is crazily affordable, has full coverage and can be layered and best of all, it has a dewy finish. I have dry skin but always use a setting powder to make my makeup last and that sometimes tend to make the foundation overly dry…not in this case. It still stays reasonably dewy and comfortable but doesn’t budge all day. It is my perfect winter foundation and the shade is spot on! I have fair skin in winter and quite tanned in the summer and with this great price, I can have as many shades as I need. I have applied it using both a beauty sponge as well as a stippling brush and both work very well. I prefer the brush though for a more airbrushed finish. These are just as great as their concealers. I hope they come out with some illuminating/glowing primer sometime soon as well.