How dangerous is the #kyliejennerchallenge?

Thursday, 23 April 2015


By now you’ve seen the thousands of teenage girls and boys (and even some young adults) posting pictures of their horrendously swollen and bruised lips on social media, all in aid of the #kyliejennerchallenge. Condemned by Kylie Jenner herself, the practice works like this: you place the opening of a cup, jar or any vessel over your mouth and suck in until an air vacuum forms. The vacuum increases bloodflow to the lips, making them swell up.

The effect can last for hours, or even days. Not only is the process itself painful, but it can lead to bruising and even burst blood vessels! All of that for a bee-sting pout? We’ll give it a miss! This dangerous trend has taken off on social media, with users posting “after” pics of themselves and tagging the post with the hashtag #kyliejennerchallenge.

Kylie responded to this phenomenon by tweeting: “I’m not here to try & encourage people/young girls to look like me or to think this is the way they should look. I want to encourage people/young girls like me to be YOURSELF & not be afraid to experiment w your look.”

The beauty denies having any surgical procedures to enhance her very full lips, but we’re a little skeptical as to how “natural” they are.

What do you think, Beauties? Is this vanity really worth it, or should we all just embrace our individuality?

Image credit:

Other articles you may be interested in:
Get the look: Kim Kardashian’s luscious lips
Kim Kardashian’s wedding: The details
Kim Kardashian’s debut fragrance
WTF beauty treatments
Who should be performing beauty procedures?

Written by

Anien studied English and journalism before heading off into the world of beauty. An undercover "tree hugger" and fashion lover, she's usually found with her nose in a magazine. She has far too many bottles of nail polish and is completely lost without her lip balm. Anien on Google+

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    This is just insane. I would love to know who came up with this trend.

    4 years ago •

  1. Mark Parr

    Why change your body parts for all this pain to please someone else. I strongly disagree.

    4 years ago •

  1. Pseudo_kate

    This is absolutely ridiculous. The long-term damage must be terrible, but if people are stupid enough to think that they can get away with it, let them be.

    4 years ago •

  1. Sandra Phoma

    It is silly but I have done it. Not in this scale, but blowing a vuvuzela can make my lips big. I used to do it and apply a lip gloss because I really liked how my lips looked. Now that I am a lot older, it is not worth it. But it was fun!

    4 years ago •

  1. Chantelle Thompson

    This is so not worth it. You think that you going to have fuller lips but all that pain and bruising with possible scars and scabs is not for me. In addition, it only lasts for a of couple hours. I saw the video and some of those kids cannot even control the drool coming out of their mouths… It is gross!

    4 years ago •

  1. Chantelle Smith

    Why oh why? This is just ridiculous, does everybody want to look like her? Ladies, why do you want to to look like her? We all are our own person. How boring would it be if we all looked like her! It’s dangerous and not natural.

    4 years ago •

  1. Roselia

    This is not worth it. We should all embrace our individuality, that’s what makes you an individual!

    4 years ago •

  1. Kariwo

    Gosh! Some people are crazy… surely you can’t be that determined to look like someone else? Maybe BSA should write something on natural lip enhancers or how to make your pout look bigger with make-up?

    4 years ago •

    1. BeautySouthAfrica

      That is a great idea, Kariwo! Thank you for the suggestion!

      4 years ago •

  1. Rashmee Bagirathi

    I embrace being an individual. Beauty is a mix of perfect and not so perfect features. It’s the combination that makes people beautiful.

    4 years ago •

  1. Portia Motsage

    I don’t think that it is really worth it. I think we are all individuals and we need to embrace what we are given naturally by God. I naturally have thick lips and I love the way they are, and I have learned to work with what I have. Let’s embrace ourselves!!

    4 years ago •

  1. Janei Viljoen

    People do such crazy things

    4 years ago •

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