Almay was the first hypoallergenic cosmetics brand. They were also the first to fully disclose all the individual ingredients in its products. The first to perform a full range of premarket safety testing on all products for allergy and irritation and formulate eye area cosmetics specifically for contact lens wearers.
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Brand: Almay

Products

ALMAY INTENSE i-COLOR Everyday Neutrals Shadows
Whether seeking an everyday, evening or party makeup style, the trio shadow palettes offer beautiful and buildable shades to enhance any eye colour including brown, blue, green and hazel. Like all Almay products, the new shadows are easy to choose and use. With compacts designed in the shape of an eye, application is intuitive and worry-free. No matter your eye colour, Almay offers shadows for every occasion ...

Almay Smart Shade Butter Kiss Lipstick
Almay Smart Shade Butter Kiss Lipstick was expertly developed to compliment your skin tone making it easy to wear the most flattering pink, berry, red and nude for you. Every shade comes in an ultra-hydrating buttery formula for kissable lips with just the right amount of colour and shine. Price: R110 Availability: Selected leading pharmacies and mass retailers nationwide.

Almay Smart Shade Loose Finishing Powder
This ultra-fine powder provides a flawless, natural finish to give your skin a polished and radiant look. Full of antioxidants, the special formula controls shine all day long. Almay has been known as the first hypoallergenic cosmetics brand, creating 100% fragrance-free products that helps women to look and feel their best. To apply: We recommend dusting the powder over your face after foundation. Can also be ...

Almay Smart Shade CC Cream Complexion Corrector
Almay’s new Smart Shade CC Cream is the perfect marriage of lightweight foundation + clarity enhancing skin care for beautiful coverage now and beautiful skin later. Price: R140.00 Availability: Leading retailers and pharmacies nationwide What our Beauty Network Trial Team members say:

Almay Color + Care™ Liquid Lip Balm
Shiny colour drenches lips with 2x hydration* as lip-loving conditioners provide 194% more moisture for softer, smoother lips over time. non-sticky. gluten free. hypoallergenic. dermatologist tested. Available in 10 different shades. Pricing: R89.00 Availability: Selected retail stores and pharmacies nationwide What we say:

Almay Intense i-Color Volumizing Mascara
Hypoallergenic and suitable for contact lens wearers, this volumising mascara builds your lashes to up to twice their volume. Each shade of mascara is designed to compliment a specific eye colour, and can be worn with Almay’s range of co-ordinating eyeshadows and eyeliners. What we say: I wear mascara every single day of my life, but never steer away from trusty shades of black. Willing to try something new, ...

Almay One Coat Get Up and Grow Mascara
The anti-breakage pro-vitamin formula defends against damage so lashes continue to grow their longest. The unique brush shape fits eye contours perfectly so that you reach every last lash in just one coat. Clump free, the extra gentle formula is safe even for sensitive eyes. What we say: 'Almay have come out with a fantastic mascara for those of you who have short eye lashes due to breakage or just weren't ...