Toni&Guy is a British brand born from a strong heritage in fashion and hair. In 1963, the TONI&GUY salons were founded by brothers, Toni and Guy Mascolo, who opened their first salon in South London. A few years later they were joined by their two brothers and opened a further two salons in London.
Pushing the boundaries and turning hairdressing on its head, the brothers moved away from uneventful trips to the salon in which ladies repeated their same hairstyles each week. They saw themselves as, and positioned TONI&GUY as a hair fashion brand, known for its innovative, creative and rather avant garde approach to hairdressing.