The adorable ladybug on Marc Jacobs’ Dot, the intriguing black of Lady Gaga’s Fame, and the cheeky little black dress of Guerlain’s La Petite Robe Noire. Allure explores whether looks matter when picking a perfume.
Many of us get romantic and dewy-eyed when it comes to our choice fragrance’s irresistible musk or memorable top note, but sometimes the packaging is just as important as the scent. In a recent interview with MTV.com, Kelly Osbourne admitted that it was love at first sight for her signature scent, L’Artisan Parfumeur’s Mure et Musc – no sniffing necessary.
‘I’ve been wearing it since I was 12… I got it because the bottle was purple and I didn’t even smell it,’ she says.
While I do smell my perfumes before I take them home (yes, I’m also that person who asks for a taste of all the gelato flavors), I’m definitely more likely to pick it if I fall for the bottle, too. I think perfume is about feeling luxurious and beautiful, so spritzing from a pretty container, like Chloé L’Eau de Chloé, makes the experience just that much better. And it works the other way around: I’m very reluctant to buy a fragrance if I hate the bottle.
A perfume that shall not be named recently landed on my desk, and even though I really enjoyed its sweet, light floral scent, I don’t plan on adding it to my lineup solely because of the obnoxious faux flower on the top. I can’t have that on my vanity and take myself seriously.
Written by Alexandra Owens, this article originally appeared on Allure.