Love at first sight

Thursday, 3 January 2013

The adorable ladybug on Marc Jacobs’ Dot, the intriguing black of Lady Gaga’s Fame, and the cheeky little black dress of Guerlain’s La Petite Robe Noire. Allure explores whether looks matter when picking a perfume.

Many of us get romantic and dewy-eyed when it comes to our choice fragrance’s irresistible musk or memorable top note, but sometimes the packaging is just as important as the scent. In a recent interview with, Kelly Osbourne admitted that it was love at first sight for her signature scent, L’Artisan Parfumeur’s Mure et Musc – no sniffing necessary.

‘I’ve been wearing it since I was 12… I got it because the bottle was purple and I didn’t even smell it,’ she says.

While I do smell my perfumes before I take them home (yes, I’m also that person who asks for a taste of all the gelato flavors), I’m definitely more likely to pick it if I fall for the bottle, too. I think perfume is about feeling luxurious and beautiful, so spritzing from a pretty container, like Chloé L’Eau de Chloé, makes the experience just that much better. And it works the other way around: I’m very reluctant to buy a fragrance if I hate the bottle.

A perfume that shall not be named recently landed on my desk, and even though I really enjoyed its sweet, light floral scent, I don’t plan on adding it to my lineup solely because of the obnoxious faux flower on the top. I can’t have that on my vanity and take myself seriously.

Written by Alexandra Owens, this article originally appeared on Allure.

Other articles you may be interested in:
Romantic versus sexy scents
Smell like spring
Wonderful wedding fragrances
Fragrance notes: Citrus and fresh
Fragrance notes: Floral

Written by

Megan Kakora has helped launch the websites of, and been the online editor for, some of South Africa’s biggest glossy magazines. She believes in less-is-more, except when it comes to her collection of nail polish colours.
Megan on Google+

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  1. diamond

    Packaging does play a big role in my decision also

    6 years ago •

  1. Pseudo_kate

    The Marc Jacobs bottle is so cute! Very creative.

    6 years ago •

  1. Angelisha

    Fancy Designer bottles with a great smelling perfumes are always nice to have…

    7 years ago •

  1. DIVA

    I love perfumes, I love smelling nice

    7 years ago •

  1. foreverGLAM

    I love great packaging but its not worth it if the smell is not that good.

    7 years ago •

  1. Chocolates

    Yes the bottle does catch my eye first, but if the perfume’s not appealing then i won’t buy it.

    7 years ago •

  1. Henke

    I love Lady Gaga’s perfume bottle… coz it’s exactly like she is.
    But I like the little black dress too

    7 years ago •

  1. Zah

    Nice packaging is a bonus for me, I care more about the smell :)

    7 years ago •

  1. Noma

    The bottle doesn’t really influence me – the scent does…ALWAYS

    7 years ago •

  1. Riekie

    Some perfumes I know got average packaging but smells divine. Although if I do walk into a shop, I do look at packaging first.

    7 years ago •

  1. Mpoyif

    The bottle may catch my at first but it’s the scent that matters

    7 years ago •

  1. Azraa

    The bottle may catch my attention, but the smell has to be amazing if i buy it.

    7 years ago •

  1. Bronwyn

    No it doesn’t really influence me. I buy Chanel Allure, boring bottle but love the fragrance. I love pretty bottles but wouldn’t buy one if I didn’t really love the actual fragrance inside. The only one where I love fragrance and bottle equally is Valentino Valentina.

    7 years ago •

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