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Rimmel Volume Flash Mascara

Rimmel The Max Bold Curves Extreme Volume and Lift Mascara

5 Reviews

Big, bold lashes in a flash. Up to 14 x more volume. Up to 70 % more Lift.

Price: R109.95

Availability: Selected stores nationwide.

What we say:
As you may (or may not) know, I am a great lover of mascara. I really think that it’s the only make-up a girl really, really needs. It’s certainly the only make-up I wore on my wedding day… So I am always keen to try a new mascara.

Firstly, I found the curve brush confusing: it’s a curved thing. But am I supposed to curve it WITH my lashes (which works okay on my upper lashes but not so well on my lower ones) or use AGAINST my lashes? I don’t have time in the mornings to be trying to work out how to use my mascara brush.

As to the mascara itself, I think Rimmel’s Bold Curves Extreme Volume and Life Mascara is nice, but I am not convinced it’s “extreme” at all. It does indeed curve my lashes and make them look longer and lifted – and nicely separated too. And it’s a very reasonable price. But it’s really not extreme or bold, frankly. So I would say this is a good mascara to wear to the office, but if you are looking for extreme and bold eyes, this is not your best bet.
– Irene

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Fab Lashes!


This is a fantastic mascara. it is clump free and easy to apply!

Rimmel a strong product

Mark Parr

My next mascara will be this one. The price looks good and the advertising aspect meets the eye.

Rimmel The Max Bold Curves Extreme Volume and Lift Mascara


I am a mascara freak. I can go without make up but my mascara has to be on, good day or bad day. I’m proud to say I’m a Rimmel supporter when it comes to their mascara.

Bold Lashes


I think this is a very good mascara. It is clump free and delivers as promised (well your eyelashes won’t reach the sky), but it does add length and volume satisfactorily. It has good packaging and brush. The bristles are a bit big but they don’t join your lashes together. It is a good mascara to have and it’s not too pricey!

Rimmel Bold Curves

Candice Petersen

One of best Mascaras I have used.

It makes my lashes super long and makes me look great.

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