Winter and my hair are not best friends. My hair becomes slightly frizzy and flyaway and generally does not behave well at all! I’ve tried several of the “supermarket” equivalents to Dove conditioner and this is by far the best! I wash my hair every second day and with using other conditioners my day 2 hair is not looking it’s best, but with Dove, it’s like I have just conditioned and blow-dried my hair. It’s smooth, hydrated and happy. And if my hair looks good, I’m happy. A very affordable, fantastic product!