No more bogus beauty claims

Friday, 15 June 2012

No more bogus beauty claimsIt looks like manufacturers who make outrageous claims about the effectiveness of their beauty products will finally be challenged. A new laboratory at the New West University’s Potchefstroom campus will play an important role in determining the effectiveness of skincare products in South Africa.

According to Prof Banie Boneschans of the campus’ Centre for Pharmaceutical and Biomedical Services, this new lab will refute various unfounded claims of the functioning of skincare products.

‘Many people are misled by advertising campaigns on products that promise a certain result, but cannot substantiate it,’ he says. ‘We want to see to it that products that are indeed effective enjoy a bigger market share.’

The CEL testing centre is one of only three labs in the country that do tests on skincare products and it is the only one that is fully independent. It’s not confined to trade or cosmetic manufacturers, and it’s equipment and apparatus (which cost just over R1 million) was funded by the university itself.

‘It is unique in South Africa due to the fact that it is linked to a tertiary institution where experts can act in an advisory capacity and also, through their research, offer solutions to possible problematic formulations,’ says Boneschans.

The kinds of tests to be run include comparing the elasticity, moistening, recovery, rejuvenation and fold depth of the skin before and after treatment with a particular product.

According to Sterna van Zyl, who is in charge of the testing in the lab, volunteers participate in ethically approved clinical testing sessions.

‘We determine, amongst others, skin moistness by measuring the electrical properties of the skin of the test person before and after the treatment with the particular product. These results enable us to verify the product’s specific claims,’ van Zyl says. ‘The fact that South Africa is currently experiencing a huge influx of skin products, especially for ethnic skins, makes it important to test these products and to make sure the world does not bombard us with ineffective products that the consumer is paying a lot for.’


Written by

Megan Kakora has helped launch the websites of, and been the online editor for, some of South Africa’s biggest glossy magazines. She believes in less-is-more, except when it comes to her collection of nail polish colours.
Megan on Google+

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  1. Riekie

    Good to know that the myths will be separated from the real value

    6 years ago •

  1. Pannack

    Love that we are finally determining and testing whether some products claims are true!

    6 years ago •

  1. BeautyBloggess

    Great news for SA cosmetic manufacturing industry!

    7 years ago •

  1. Sam

    Good to know that someone is looking out for the consumers. There’ve been to many bogus claims and a lot of unhappy customers.

    7 years ago •

  1. Botes

    Wow, that’s wondefull news!!!! Happy for SA to have this!!!

    7 years ago •

  1. Clarad

    I wonder if the tests/results will be categorised by skin types? we all have different needs at different times in our lives. (from oily skin as a teenager to dry skin later in life). So many factors are involved age, smoking, environment, genes…

    7 years ago •

  1. Jansen van Rensburg

    This is great news and about time

    7 years ago •

  1. diamond

    This is a really welcome programme!! No more spending hundreds of rands for false hopes

    7 years ago •

  1. ricebunny

    This is great! I get so frustrated when u spend so much on products only to not see results!

    7 years ago •

  1. lulu

    Would love to hear some of the results. Exciting news :-)

    7 years ago •

  1. Mpbutterfly

    Its about time! Well done SA!!

    7 years ago •

  1. Williams

    Its about time – well done SA- youve got my full support.

    7 years ago •

  1. Rochelle Stewart

    Well done to SA for taking on these bogus products!

    7 years ago •


    We read so many promises on these products and spend so much money because of these claims…high time we get the right info!

    7 years ago •

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