3INA [pronounced Mina] is the newest brand to join The House of Busby retail portfolio. In the ten months since launch, 3INA continues to break barriers and set unprecedented levels of expansion around the world. 3INA continues to offer bold, brave beauty in a staggering array of colours. With new products introduced to the market every month in luxurious formulas that are ethically sourced as well as paraben cruelty-free, 3INA presents a nimble alternative to other beauty brands and at an honest price point (average RSP of 149.95). 3INA stores are available in Eastgate and Sandton and a third store will open at Menlyn Shopping Centre, Pretoria, in November. Plans for the rest of the country will be revealed soon.