Almay was the first hypoallergenic cosmetics brand. They were also the first to fully disclose all the individual ingredients in its products. The first to perform a full range of premarket safety testing on all products for allergy and irritation and formulate eye area cosmetics specifically for contact lens wearers.

One Response

  1. I don’t like the new Almay Intense i-COLOR. I have used the shade for brown eyes. The colour is not shiney nor intense enough. Does not last very long. I hate the curved applicator. Unfortunately I will no longer be purchasing this eyeshadow. Very unhappy with the change.

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