Benefit

LOGONEW

In 1976 co-founders & former models Jean & Jane Ford opened a quirky San Francisco makeup boutique. This is where they introduced their Fast & Fabulous Beauty Solutions and made customers laugh out loud with their ‘beauty locker room’ banter. The twin sisters’ motto was…’Makeup doesn’t have to be serious to look good!’ Their unique approach to beauty was an instant hit and helped make benefit one of the world’s most beloved makeup brands.

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