In 1976 co-founders & former models Jean & Jane Ford opened a quirky San Francisco makeup boutique. This is where they introduced their Fast & Fabulous Beauty Solutions and made customers laugh out loud with their ‘beauty locker room’ banter. The twin sisters’ motto was…’Makeup doesn’t have to be serious to look good!’ Their unique approach to beauty was an instant hit and helped make benefit one of the world’s most beloved makeup brands.

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BEAUTYSOUTHAFRICA – YOUR PRE-SHOP STOP FOR ALL THINGS BEAUTY is South Africa’s most comprehensive online beauty magazine and your pre-shop stop for product information and reviews. From the latest international make-up trends to the hottest new products on the market, we offer insights into the glamorous world of beauty.

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